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How to Reach Your Potential: An Interview with Alexandru Holicov

· Reach Your Potential

"How to Reach Your Potential" is an interview series featuring leaders who inspire Alex Rascanu and whose insights can help you reach your potential.

[Also check out our interviews with Trina Boos, Hamza Khan, James Tjan, Vlad Rascanu, and Drew Dudley.]​

Alexandru Holicov - EY profile

About Alexandru

Alexandru Holicov is the Founder & CEO of the educational technology platform Adservio, which operates in Romania and Republic of Moldova.

Alexandru graduated with a Business/Managerial Economics degree from Alexandru Ioan Cuza University in Iasi, Romania.

While still in his teens, Alexandru started a leasing company. His next venture was in the real estate field. Adservio’s story started in 2008; this time he had by his side a partner, his cousin Ștefan Holicov. The company has grown to be leading solution in Romania's educational technology market by improving communication between students, parents, teachers and government authorities.

Alexandru is an inspiring colleague for his team, and a calm and determined leader. He treats his team members with respect, knowing that if you take care of your employees they will take care of your clients. He's also guided by the idea that it's worth investing time and money in hiring highly intelligent team members because they'll have the ability to organize themselves instead of needing to have someone tell them what to do.
Connect with Alexandru Holicov on LinkedIn, Facebook, Twitter and Medium.


About Adservio

Adservio is the online school management platform which connects all persons and institutions involved in the act of education by giving them access to school information (grades, absences, exemptions, observations, statistics, reports etc.) anytime and anywhere. Adservio has been implemented so over 100 schools in Romania and Republic of Moldova.

For over 9 years Adservio has been investing in Romanian education and positive effects can already be seen in schools where the solution is used every day:

  • All parties involved have become more responsible for the act of teaching;
  • Parents, teachers and students are more involved in the educational process;
  • In some schools there are up to 63% fewer absences;
  • The average per institution has increased by 1 point; and
  • The results of national tests have improved.

All these advantages promote Adservio as the number 1 educational management solution in Romania.
The company’s main objective is to add technology in the educational process, to eliminate bureaucracy in schools and to easily give access to unified school info to parents, pupils and teachers.

Alexandru Holicov is looking to accelerate the business so it will reach its full potential and become an international company. They are seeking investors that will help them expand across borders. They are also looking to grow their team and hire new team members that will help them improve the platform and its related services.
Learn more about Adservio at

Alexandru Holicov

Alex: What is your life’s purpose?

Alexandru: To conquer! Not the world, but happiness! My overall wish would be health and fulfilment! The achievement and the way we perceive happiness is a subjective matter, so for me professional fulfilment is essential and my family’s wellbeing is my main purpose in life.

Alex: What are the three things you’re most passionate about?

Alexandru: Entrepreneurship, travelling and tennis.

Alex: How do you stay healthy? What’s your main health-related goal?

Alexandru: To be honest, I barely eat; my schedule is so tight that I usually have one meal per day and I guess this diet is keeping me in shape. Soon, I’ll become like those who nurture themselves with just air and sunlight! I’m joking! As per health-related goals, I’d say that I would like to become vegetarian; I don’t fancy meat so much, so it won’t be difficult at all! I would also like to dedicate more time to exercising or practicing tennis.

Alex: How do you build wealth? What’s your main financial goal?

Alexandru: Work, work, work… pretty much, I’m working all day: managing our company, investing, venturing in a variety of directions and keeping the big picture in sight. All these key ingredients add up and create wealth. I wouldn’t say that I have a specific financial goal, as long as I end up building enough wealth to invest in the best education for my children, my personal development and why not, making this world a better place.

Alex: How do you balance work and family life?

Alexandru: That’s the biggest challenge and I have to admit I’m not always succeeding. Luckily I receive a lot of support from my family as I try to be pro-active in all the important matters and be next to them whenever they need me. One of my personal goals is to dedicate more time to my dear ones and I’m still searching for the optimal solution to balance these two aspects of my life.

Alex: How do you enjoy spending time with family and friends?

Alexandru: Exploring our wonderful country, cooking with my wife, practicing tennis with my son, playing interactive games to develop his creativity, going to football with my friends, and organizing BBQs.

Alex: What has been the most fulfilling role you’ve ever had, or the most fulfilling project you’ve been involved with so far?

Alexandru: Fatherhood! There’s nothing greater than the ability to shape and educate a human being! In my professional life, it’s quite the same; I dedicate the same passion to all my projects and I am fulfilled by every single one of them.

Alex: What’s one career planning lesson that has made a significant difference in your life?

Alexandru: Having a clear goal, putting a lot of passion and effort in achieving it, and believing in yourself.

Alex: What would you like your legacy to be?

Alexandru: A better education for Romania, thanks to our Adservio project, and two joyful human beings – my children!

Alex: Thank you for taking part in this interview! Your insights are much appreciated!

Did you find one or more of Alexandru's insights helpful? Are there any ideas or resources that came to mind as you read the interview? Know someone we should interview?
We encourage you to share your thoughts and feedback in the comments section below. Alternatively, feel free to send us an email using our contact us form.

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