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How to Reach Your Potential: An Interview with Blake Snow

· Reach Your Potential

Blake Snow (feature writer to half of the top 20 U.S. media, content advisor to Fortune 500 companies, and the author of “Log Off: How to Stay Connected after Disconnecting”) took part in the "How to Reach Your Potential" initiative, an interview series featuring leaders who inspire Alex Rascanu and whose insights can help you reach your potential.

Blake Snow in nature

About Blake:

For more than a decade, Blake Snow has written and published thousands of featured articles for half of the top twenty U.S. media, including CNN, NBC, USA Today, Fox News, Wired Magazine, and many other fancy publications and Fortune 500 companies. Blake is the author of the recently published book “Log Off: How to Stay Connected After Disconnecting”. He lives in Provo, Utah, with his supportive family and loyal dog. To learn more about Blake, visit or @blakesnow on Twitter.

Blake Show in the Arctic region

Alex: What is your life’s purpose?

Blake: To be the change I want to see in the world, namely living by hope and love (rather than fear and hate), doing my part to restore faith in humanity, raising a better tomorrow through good parenting, contributing to the economy, and enjoying this once in a universe experience on Earth.

Alex: What are the three things you’re most passionate about?

Blake: Writing, travel, and self-improvement. I want to publish another book, I want to visit all seven continents several times over (already 5/7), and I want to be a smarter, kinder, and braver person than I was the year before.

Alex: How do you stay healthy? What’s your main health-related goal?

Blake: I engage in four 20-minute interval exercises per week (body weight only plus the occasional dumbbell) and one extra 100 pushups, 5 minute plane, 100 squat fitness challenge around 12 minutes (I can currently do 35/5min/100 with no breaks). My main health related goal is to reach 100 years of age so my dependents can count on me for as long as they possibly can (and selfishly so I can enjoy this big beautiful planet for as long as I can).

Alex: How do you build wealth? What’s your main financial goal?

Blake: I try to read as much as I can, be the best writer I can be, ask as many people as I can if I can write for them, spend less than I earn, save a lot for freelancer famines, and invest in Roth and index funds with some of those savings. I only spend money on things I love (food, travel, music) as opposed to things I just like. My main financial goal is to be rich in time. I don't have any materialistic goals (i.e. boat, etc.), only experiential goals. I don't plan to retire because I enjoy writing and plan on doing it until I die.

Alex: How do you balance work and family life?

Blake: As detailed in my book ( on kindle and paperback), I disable all phone alerts unless they come from my wife, don't check or answer emails on nights, weekends, or vacations, unsubscribe from most social media, am a late adopter of technology and other modern distractions, and focus on offline pursuits such as hiking, surfing, snowboarding, fitness, walks, board games, home cooking, etc. Additionally I believe in God and the afterlife, which give me additional incentive to improve my morals and add greater meaning to my life.

Blake Show with his son

Alex: How do you enjoy spending time with family and friends?

Blake: I'm a social butterfly so we plan lots of parties, get-togethers, dinners, concerts, swimming, home cooking, travel, and hikes.

Alex: What has been the most fulfilling role you’ve ever had, or the most fulfilling project you’ve been involved with so far?

Blake: Several years ago a big company paid me lots of money for my advice on writing and using content to interest people. Having your advice accepted and valued is always at the top of my list. But then again, my love language is words of attribution. :-)

Alex: What’s one career planning lesson that has made a significant difference in your life?

Blake: I hired a sales consultant several years ago and nearly doubled my sales as a result. He taught me how to set sales targets, how to position myself, and gave me the pat on the back I needed to grow my business.

Alex: What would you like your legacy to be?

Blake: I'd like my epitaph to read: "Here lies a man that tried his hardest to be kind, helpful, forgiving, and hopeful. He also liked to write sentences for a living and hope that some of them had a positive impact on those who read them."

Alex: Blake, thank you so much for taking part in this interview! I appreciate it.

Did you find one or more of Blake's thoughts helpful? Are there any ideas or resources that came to mind as you read the interview?

Please share your thoughts and feedback in the comments section below, and consider sharing the interview with a friend via social media or email.

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