Christa Dickenson is President & CEO of Interactive Ontario (IO) and Chair of Canadian Interactive Alliance – Alliance Interactive Canadienne. Christa has developed strong relationships with domestic and foreign trade organizations and with government agencies and departments, refocused programs to more effectively meet the needs of IO’s diverse membership and is a tireless advocate for the interactive digital media industry. With her brand advocacy expertise honed over many years, she is a highly effective policy advocate. Christa has had a successful career spanning digital media, broadcast television, technology and telecommunications, she worked at CPAC, CTV and Rogers. Christa possesses an unparalleled talent for innovation coupled with a strong business acumen.
Alex: What is your life’s purpose?
Christa: To have contributed to society, even be it in some small way.
Alex: What are the three things you’re most passionate about?
Alex: How do you stay healthy? What’s your main health-related goal?
Christa: To be frank, the importance of health came to me at a late age.
I fear that I’ve been one of those that has taken good health for granted in the first decades of my life. I’ve been remiss in exercising regularly until recently. I sleep better and am less stressed, thanks to more regular visits to the gym.
Alex: How do you build wealth? What’s your main financial goal?
Christa: Patiently! Seriously, I think it is about ensuring that your wealth is diversified. That said, I’m a strong believer in the value of real-estate.
Alex: How do you balance work and family life?
Christa: To remember that the small things matter sometimes the most and should be savoured with family. I put in the extra hours that my role demands, early in the morning, while the rest of the household is still sleeping. That way when the first family member wakes up, I’m able to share those special little moments with them over a cup of coffee… I work 7 days a week. However, when I go on holiday with my family, I unplug completely.
Alex: How do you enjoy spending time with family and friends?
Christa: Now that our kids are teenagers, it is about constantly finding outings that we all can enjoy as a family. There are a ton of things for us to do together; especially in a great world class city like Toronto, from walking through the Evergreen Brick Works to doing the CN Edge walk. We all our passionate of world travel as well. My husband and I love walking our dog, Russel.
Alex: What has been the most fulfilling role you’ve ever had, or the most fulfilling project you’ve been involved with so far?
Christa: Work and life is a series of new experiences and roles. In the moment, I often feel that I’m at the height of my career or my personal life. But that thought-process is simply put quite naïve. I don’t think I’ve yet experienced the most fulfilling role.
Alex: What’s one career planning lesson that has made a significant difference in your life?
Christa: There is no question, that the single biggest advantage in my career has been the willingness to take risks. Because of that attitude, I’ve taken an untraditional route which has proven to be unique and successful for my career. I love being distinct. I think we all are and should embrace our unique individual identity as an advantage.
Alex: What would you like your legacy to be?
Christa: To be remembered by family, friends and colleagues as a strong clear and fair voice, no matter what the issue.
Alex: Any final thought?
Christa: Yes, being a strong listener is both professional and one of the most beautiful qualities of a human being.
Alex: Thank you for taking part in this interview! You're an inspiration and your openness is much appreciated.
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