Vlad Rascanu is a veteran in the digital marketing space with nearly a decade of experience running digital marketing campaigns for some of North America's largest brands. Some of the more notable clients in his portfolio of over 100 brands that he has helped to date include Canada Revenue Agency, Expedia, The Keg, Postmedia, Second Cup, CDIC, and Easy Financial.
Vlad recently founded Digitally Savvy after successfully selling his first agency, 80 Proof Digital. Digitally Savvy helps companies from a wide range of industries to increase their visibility online in an effort to grow their traffic and leads/sales. In addition, through Digitally Savvy, Vlad is also managing a portfolio of its own websites.
Vlad graduated from University of Toronto’s Bachelor of Business Administration program in 2009 and lives in Toronto, Canada. When he’s not working on his clients or his websites, he can be found playing or watching football or hanging out with his friends. Connect with him on LinkedIn or Facebook.
Alex: What is your life’s purpose?
Vlad: To learn and grow every day and to be a better version of myself with each day that passes. That will allow me to always be the best version of myself regardless of whether it will be from the capacity of a friend, co-workers or husband.
Alex: What are the three things you’re most passionate about?
Vlad: Digital Marketing, Entrepreneurship and Sports. Digital Marketing because it’s a field I can experiment in and learn something new every single day. I’m passionate about entrepreneurship because I love meeting like-minded people and I find myself being able to connect with other fellow entrepreneurs the most. It’s a great community filled with ambitious people that are all trying to pioneer things in their own industries and that are often more than happy to share their own knowledge and resources and help out other fellow entrepreneurs. I tend to be very competitive in everything that I do and I think that trait partially came from being obsessed with watching and playing different sports. I primarily watch and play football (soccer), but will occasionally watch/play other sports as well.
Alex: How do you stay healthy? What’s your main health-related goal?
Vlad: I go to the gym twice a week, go for runs 1-2 a week, play football once a week and I eat as healthy as I possibly can. Health is very important so I like to put it as a priority. My goal would be to have time to play football more often.
Alex: How do you build wealth? What’s your main financial goal?
Vlad: Strictly online. I’ve tried investing in the stock market and in physical businesses in the past and failed every time. Ever since those experiences, I made a promise to myself to only stick to things that I know very well and that’s online. Ever since then I’ve kept true to my promise and things have worked out very well. My main financial goal is to have enough money to do the things I love the most as much as possible while working on the things I don’t enjoy as little as possible. My happiness in life comes from 3 things: health because without health you can’t enjoy anything, relationships with family and friends and freedom to do the things I enjoy doing. Becoming wealthy for me is not a goal, just an enabler that would allow me to have the 3 things that will make me happy.
Alex: How do you balance work and family life?
Vlad: Much more easily since I started Digitally Savvy. While building up 80 Proof Digital I used to work 14-16 hours a day and that was taking a toll on my health and relationships. Now I’m much more careful and balanced with my work life and personal life.
Alex: How do you enjoy spending time with family and friends?
Vlad: I love food and movies so as long as one or both these elements are involved I’m super happy and they usually are involved. Travelling to at least 2 new destinations every single year is another goal of mine and have been meeting this goal of mine for many years already. I always come back from my travels with more energy than when I left. It really helps me refocus on what’s important and refresh my mind.
Alex: What has been the most fulfilling role you’ve ever had, or the most fulfilling project you’ve been involved with so far?
Vlad: Founder of 80 Proof Digital, because I’ve only launched Digitally Savvy for 3 months so it’s still too early to be able to say that I’ve had any great milestones or noteworthy accomplishments. While at 80 Proof Digital I was able to jumpstart many people’s career in the industry and that was the most rewarding experience for me. I often hired people with very little or no experience in the industry, but who were very intelligent and eager to learn, and was able to teach them very quickly and give them enough experience in the digital marketing space that they would become proficient at their job very quickly.
Alex: What’s one career planning lesson that has made a significant difference in your life?
Vlad: I started at the bottom and always took everything step by step and always made very calculated changes in my career. I never chased money, but mainly experiences to continue learning and growing and that has proved to be essential in my career. I often see people trying to take shortcuts to the top, people changing companies for a few extra dollars, and people looking for instant gratification in their career. Nothing’s more gratifying and longer lasting then starting at the bottom in an industry and working your way up gradually and learning everything there is to learn along the way.
Alex: What would you like your legacy to be?
Vlad: I hope that people will look at the time we crossed paths at some point in our lives as a pleasant and enriching experience through which I was able to either inspire, help them or at the very least share a happy memory together.
Alex: Thank you for taking part in this interview! Your openness and insights are much appreciated!
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